SwiftCase Blog

Category: Business

Hedonistic Adaptation - Why small differences lead to the greatest conflicts
Hedonistic Adaptation - Why small differences lead to the greatest conflicts

In 2005 a website called ‘Ship of Fools’ held a competition for the best religious joke ever. The wi...

Delight your customers to reduce churn with a CRM
Delight your customers to reduce churn with a CRM

It is so much harder to gain a new customer than to keep an existing customer, so, why are businesse...

Brand Appropriation - SwiftCase Productivity Podcast #35
Brand Appropriation - SwiftCase Productivity Podcast #35

How do your customers, ambassadors and influencers affect your brand? Today we discuss the positive ...

Give me fuel. Give me fire. What you can learn about branding from Metallica!
Give me fuel. Give me fire. What you can learn about branding from Metallica!

On 18th June 2019, I went with my wife and son to watch Metallica play live at the Etihad Stadium in...

Music in the Workplace - SwiftCase Productivity Podcast #34
Music in the Workplace - SwiftCase Productivity Podcast #34

Does listening to music at work make you more productive? Can listening to music together help team ...

What is Libra? Facebook's Digital Currency
What is Libra? Facebook's Digital Currency

Facebook have just announced their foray into cryptocurrency this week, the 'Libra' digital coin. ...

Hedonic adaptation - the pointless pursuit of happiness?
Hedonic adaptation - the pointless pursuit of happiness?

"When I was 5 years old, my mom always told me that happiness was the key to life. When I went to sc...

Normalcy bias: this is fine?
Normalcy bias: this is fine?

A recent tragic fire on a plane in Moscow's Sheremetyevo airport killed 41 passengers including 2 ch...

Don't let the bottom line wreck your business
Don't let the bottom line wreck your business

Having a great business idea with the vision to see it through is not enough. If you can't get paid,...