Business Process Optimisation: Unlocking the Potential for SMEs

Introduction: Why SMEs Should Be Buzzing About Business Process Optimisation

Hey there, Trailblazer! Welcome to the entrepreneur's playbook for the digital age, today's chapter is on something you've probably heard thrown around but may not fully understand: Business Process Optimisation. Before you say, "Hey, that sounds like corporate jargon best left for the Fortune 500," let me stop you right there.

I know. I get it—big companies have entire armies—err, departments—dedicated to revamping and fine-tuning their operations. They've got deep pockets that they can dip into to buy the most dazzling tech tools and hire a battalion of consultants. But who says the big guys should have all the fun?

Strap in because here's the golden nugget: Business Process Optimisation is not the monopoly of towering enterprises. It's not a VIP club. It's a playing field, and guess what, it's levelling. With the democratization of technology and the power of innovation, small and medium-sized enterprises (SMEs) like yours can join the fray. You don't need a Brink's truck of investment capital to streamline your operations and boost productivity; sometimes all it takes is a bit of ingenuity, a dash of dedication, and the right kind of guidance.

So, if you're ready to give your business the shot of adrenaline it needs to not just survive but thrive, you're in the right place. This article is your roadmap, your treasure map, if you will, to leveraging business process optimisation for maximum gains—without maxing out your credit card. Let's dive in and give you the tools you need to make your enterprise leaner, meaner, and primed for sustainable growth. Onward! 🚀

Table of Contents

1. What is a Business Process? An In-Depth Look for the Aspiring SME Owner
2. The Magic of Business Process Automation: A Cost-Effectiveness Game Changer for SMEs
3. The Sky's the Limit: Business Process Automation and the Scalability Revolution for SMEs
4. Competitive Advantage Unleashed: How Business Process Automation Makes You the Market’s Superhero
5. Key Areas of Business Process Optimisation: Your SME Game Plan
6. Practical Steps to Improve Business Processes: The SME Owner's Blueprint
7. Tools and Technologies to Aid Business Process Optimisation: The Gear You Need in Your SME Toolbox
8. Case Studies: SMEs That Got It Right
9. The Future of Business Process Optimisation for SMEs: Are You Ready for the Revolution?
10. Conclusion: Your Battle Cry for a Better Tomorrow

What is a Business Process? An In-Depth Look for the Aspiring SME Owner

Alright, let’s break it down. Imagine your business is like a well-oiled machine, and business processes are the cogs and gears that keep the machine running smoothly. In essence, a business process is a series of tasks or steps your company consistently follows to achieve a particular outcome. It's like a recipe for success that you and your team whip up every day, following the same "ingredients" and "cooking steps" to produce a "delicious dish," be it a product, a service, or customer satisfaction.

What Does a Business Process Look Like?

Consider a straightforward example: customer onboarding. The moment a customer decides to use your service or buy your product, a series of actions follow:

1. Customer Registration: The customer fills out a registration form online or in-store.
2. Data Verification: Your team verifies the customer’s details and credentials.
3. Welcome Kit: A welcome package, perhaps an email with essential links and a guide, is sent to the customer.
4. Account Setup: Customer support helps the new client set up their account and navigate initial hurdles.
5. Follow-up: After a few days, a customer service rep contacts the customer to gather initial feedback and resolve any issues.

This series of steps is a business process. Simple, right? Well, sometimes not so much.

Let’s Talk Terminology

You might hear terms like 'workflow,' 'procedure,' and 'business function' thrown around. Don't let this jargon intimidate you. Here's what they mean:

• Workflow: Think of this as a subset of your business process. If the business process is the whole recipe, then workflows are the individual cooking steps. For example, the 'Data Verification' part of customer onboarding might involve several sub-steps like ID check, credit score analysis, etc.
• Procedure: This is your “how-to” guide. It explains how each task within a workflow should be done. For instance, what platform should be used for ID checks, or what script to follow during customer support calls.
• Business Function: This term refers to broader categories like 'Sales,' 'Marketing,' or 'Customer Service,' within which multiple business processes may exist. For example, 'Lead Generation' and 'Customer Onboarding' are different processes within the business function of 'Sales.'

Why Should You Care?

If you're an SME owner or entrepreneur, understanding and optimizing your business processes can be like discovering a treasure map. You find out what works, what's weighing you down, and where you can cut corners without sacrificing quality. As you continue to fine-tune these processes, you're essentially creating a quicker, more reliable, and more cost-efficient path to treasure—your business goals.

So, to all the SME owners and entrepreneurs out there, remember this: your business processes are more than just a series of tasks. They're your game plan, your secret sauce. Get them right, and you're well on your way to success.

The Magic of Business Process Automation: A Cost-Effectiveness Game Changer for SMEs

Alright, who doesn’t love a good magic trick? Imagine for a moment that you have a magic wand capable of automating tasks that consume you and your team's hours every single day. No, we’re not talking about Harry Potter-level stuff here; we’re diving into the transformative magic of Business Process Automation, or BPA for short.

The True Cost of Repetition

Let's start by breaking down the real costs that manual processes have on your business. You have your talented team doing repetitive tasks: entering data, sending routine emails, and managing schedules. Every minute they spend on these tasks is a minute not spent on creating innovative products, engaging with customers, or strategic planning. The bottom line? Manual processes are slow, error-prone, and—here comes the kicker—expensive.

Say your rock-star sales rep spends two hours every day managing CRM entries. With an hourly rate of £20, that's £40 a day, or £200 a week, or about £800 a month! Just think of all the leads they could follow and the deals they could close with that time!

Business Process Automation to the Rescue

Now, let's talk about BPA and why it's the financial lifesaver you didn't know you needed. By automating routine tasks, you're essentially freeing up human hours—valuable time that can be invested in activities that demand creativity, decision-making, and personal touch. Tasks that machines can't do (yet!).

BPA software tools may seem like an upfront expense, but the ROI they offer in saved labor costs, speed, and error reduction is significant. And guess what? The benefits are not just short-term. The compound effect over weeks, months, and years can be monumental in scaling your operations without proportionally increasing costs.

Case in Point: Automating Invoice Management

Imagine you're in the e-commerce business. Every time an order comes in, an invoice has to go out. The manual way involves creating an invoice, double-checking details, sending it to the customer, and then following up for payment. Now, with BPA, the moment an order is confirmed, an invoice is generated automatically, verified, sent, and even followed up on—all without human intervention.

What does this mean for you, the savvy SME owner? For starters, you've cut down the risk of invoicing errors, which can be a PR and financial nightmare. Second, you're saving heaps of time, translating into cost savings. Third, your accounts receivable cycle becomes faster, improving cash flow. Talk about a triple win!

The Bottom Line

Business Process Automation is like having a tireless team of virtual employees who work 24/7, never call in sick, and don’t demand a paycheck. It's about working smarter, not harder, by letting technology handle the grunt work. You save money, reduce errors, and most importantly, you free up your human capital for tasks that truly require the human touch.

So, to my fellow entrepreneurs, imagine what you could do with the extra time and resources. Could you finally launch that new product line? Or maybe invest in that marketing campaign you've been thinking about? Whatever your goals, understanding the cost-effectiveness of BPA can be your first step toward achieving them.

The Sky's the Limit: Business Process Automation and the Scalability Revolution for SMEs

Alright, fearless entrepreneurs, ever find yourselves daydreaming about taking your business to new heights? Sure, we all do! It’s that exhilarating vision of growth that often keeps us going through the grind of daily operations. But let's get real: scaling a business isn’t just about bigger revenue numbers or more employees. It’s about capability, agility, and—wait for it—scalability. Now, how can Business Process Automation (BPA) be your rocket fuel in this endeavour? Buckle up, because we’re about to launch into it!

"Go Big or Go Home" vs. Reality

We've all heard the mantra, "Go big or go home!" And it sounds thrilling until you're neck-deep in logistical challenges—hiring rapidly, training new staff, managing increased customer inquiries, and suddenly noticing that your "tried and true" processes have become bottlenecks. This is where most scaling dreams hit a brick wall. Why? Because the processes that worked like a charm for a team of 5 start to crack under the pressure of a team of 50 or 500. What you need is a way to "go big" without the growing pains—or at least fewer of them. Enter Business Process Automation.

Business Process Automation: Your Scalability Superpower

In a nutshell, BPA allows you to scale your operations proportionately less than your growth. Yes, you read that right! By automating key processes, you can handle more orders, serve more customers, and manage more data without linearly increasing your operating costs or staff requirements.

Let's look at customer service as an example. Imagine having to answer the same queries over and over again as your customer base grows. Now picture a chatbot capable of handling 90% of routine inquiries. Not only does this free up your human customer service reps to handle complex issues, but it also means you can handle an exponential increase in customer interactions without needing to hire a small army of new staff.

Plug-and-Play Scaling

One of the most exciting aspects of BPA is its "plug-and-play" nature. You can start small—maybe with just one automated email marketing sequence or order processing workflow—and expand as you grow. You don't need a massive overhaul. Add modules or processes as you need them, each one contributing to more efficient scalability. It’s like adding new engines to your rocket, without needing to redesign the whole thing.

Flexibility and Adaptability: Two Sides of the Same Coin

As you grow, you're also bound to pivot or add new lines of business. The beauty of modern BPA tools is their adaptability. Want to add a new customer onboarding process? No problem. Need to integrate a new payment gateway? Done. This adaptability ensures that you're not stuck with a system that can't grow and change with you.

The Grand Takeaway

Scaling is a dream, but without proper planning, it can quickly turn into a logistical nightmare. Business Process Automation isn't just about working faster; it's about working smarter in a way that sets you up for long-term, sustainable growth. So, my fellow SME visionaries, let’s not just dream about scaling up—let's make it happen, efficiently and effectively!

If scalability is your target, consider BPA your archer, hitting the bullseye every time. So why crawl when you can fly? Unleash the incredible power of Business Process Automation and see just how high your business can soar. 🚀

Competitive Advantage Unleashed: How Business Process Automation Makes You the Market’s Superhero

Hey, ambitious entrepreneurs! Let’s talk about competition. Whether you’re battling giants or sparring with startups, you know the arena is packed. You might not have the colossal budgets of the big players, but guess what? You've got something even better: the agility and innovation to outmanoeuvre them. And if you’re looking for your secret weapon to gain that ever-elusive competitive edge, I’ve got two words for you: Business Process Automation (BPA).

The Competitive Battlefield

First off, let’s set the stage. In today’s ultra-connected marketplace, customers expect speed, quality, and excellent service. They want their products yesterday, their questions answered in nanoseconds, and their experience to be flawless. Fail to deliver, and they're off to your competitors faster than you can say "missed opportunity."

Enter Business Process Automation: Your Stealth Fighter

This is where Business Process Automation swoops in like a stealth fighter jet, giving you the kind of speed and agility that leaves competitors eating your dust. Imagine a streamlined, error-free order processing system that ensures your products fly off the shelves and land on doorsteps almost magically. Envision an automated customer service system that makes customers feel like they're your only customer. All of this, my friends, is how you set yourself leagues apart in a sea of competitors.

Data-Driven Decision Making: Your Oracle for Success

Okay, here's another ace up the BPA sleeve: data. Automated processes can feed you mountains of real-time data, offering invaluable insights into customer behaviour, supply chain dynamics, performance metrics, and more. No more guessing games—make decisions backed by hard data. Trust me, there’s nothing more intimidating to your competition than a small business that operates with the precision of a Fortune 500 company.

Speed + Quality = Your Winning Formula

What happens when you marry speed with quality? You get a competitive advantage that’s hard to beat. Automated quality checks, for example, can ensure your products are top-notch every single time. You’re not just racing ahead; you’re doing it without cutting corners. This is how you build a brand that people trust and prefer over others.

Future-Proofing Your Business

Worried about new competitors or disruptive technologies? With BPA, you can pivot faster than a ballet dancer. New market trend? Adapt your processes at lightning speed. New compliance laws? Adjust your workflows without breaking a sweat. By making your business agile, you're not just surviving the competition; you're staying one step ahead.

The Bottom Line

So, here's the deal: If you want to knock out the competition, it's not enough to just be good at what you do; you need to be better and faster while maintaining—heck, even improving—quality. Business Process Automation offers you this trifecta: speed, quality, and innovation, all wrapped up in one glorious package.

As a dynamic SME entrepreneur, it’s time to stop seeing yourself as the underdog and start seeing yourself as the future market leader. So, don your cape, folks. With Business Process Automation by your side, it's time to soar above the competition. 🚀

Key Areas of Business Process Optimisation: Your SME Game Plan

Brace yourselves, you hard-hitting SME owners and entrepreneurs; it's time to dive into the nitty-gritty—the specific domains where business process optimisation can make your company soar. Think of these as the vital organs of your business body; each one needs to be in peak shape for you to win this marathon. So, strap in as we go through this energizing rundown!

Operational Efficiency: Become the Maestro of Workflow

Let's start with the heartbeat of your business: operational efficiency. Imagine you're an orchestra conductor. Every section—strings, brass, percussion—needs to play in harmony. The same goes for your various departments. Streamlining workflows means turning disarray into a symphony of productivity. How? Automate repetitive tasks, eliminate bottlenecks, and make sure everyone knows their role to a T. This doesn't mean your employees become robots; it means they spend less time on tedious stuff and more on what really matters—like innovation and personal growth.

Quality Assurance: Your Non-Negotiable Business Promise

You might be a small fish in a big pond, but that's no reason to skimp on quality. Quality assurance is where you can truly differentiate yourself from the big guys. By putting procedures in place to maintain or improve your product or service quality, you're essentially making a promise—a covenant with your customers that they'll get nothing but the best from you. This could range from meticulous supplier vetting to a robust system of post-service customer feedback. Keep that promise, and you'll not only retain your customer base but see it flourish.

Customer Engagement: Make Them Fall in Love with You

Remember the thrill of your first customer? That magic doesn't have to fade. Fine-tuning the process of attracting, retaining, and satisfying customers is like keeping the romance alive. Customized email marketing, rewards programs, and a killer social media strategy are just the tip of the iceberg. Listen to your customers—really listen—and adapt based on their feedback. Anticipate their needs and exceed their expectations. A loyal customer is worth their weight in gold, and they'll bring friends. The more engaged your customers are, the easier it'll be to keep those registers ringing.

Financial Management: Your Business’s Nutritional Plan

Think of this as the diet and exercise regimen for your business. Managing costs, revenue, and profitability requires a keen eye and an agile approach—kind of like balancing a tightrope while juggling flaming torches. Simple right? Well, it can be. Budgeting software can help you track expenses like a hawk, while revenue projections can be automated to forecast your financial health. You’re in this for the long haul, so setting up robust financial systems is like investing in premium fuel for a cross-country road trip.

Compliance and Risk Management: The Safety Nets and Guardrails

Nobody likes red tape or unexpected pitfalls, but in today's complex business environment, compliance and risk management are more crucial than ever. You don't want your hard work undone by a surprise audit or a legal hiccup. Thankfully, there are tools and frameworks that can make compliance less of a headache and more of a structured plan. Think of it as your business's insurance policy—invest a little time now to save a world of trouble later.

There you have it, the five key areas where business process optimisation can take your SME from "just surviving" to "thriving beyond your wildest dreams." So, what are you waiting for? The playing field is set, the rules are clear, and the ball is in your court. Time to take the shot! 🎯🚀

Practical Steps to Improve Business Processes: The SME Owner's Blueprint

Listen up, SME entrepreneurs! If you're reading this, you're probably one of the ambitious few who refuse to settle for mediocrity. You're the type who craves actionable steps, not just fluffy concepts. Am I right? Good, because we're about to roll up our sleeves and jump into the hands-on, step-by-step guide to sprucing up those business processes of yours. Buckle up; it's go time!

Step 1: Conduct a Process Audit — The Business MRI

Would you try to lose weight without first stepping on a scale? Nope. That’s why our first step is conducting a thorough process audit—a comprehensive MRI scan of your business if you will. Sit down with your team and map out every single process you currently have in place, from customer onboarding to inventory management. Identify bottlenecks, redundancies, or any steps that make you think, "Why the heck are we even doing this?" A well-executed audit not only exposes weak links but often reveals hidden strengths you can capitalize on. Use flowcharts or specialized software to visualize these processes; you'll thank me later.

Step 2: Identify Key Performance Indicators (KPIs) — The Business Pulse

KPIs are your best friends; they tell you if your processes are kicking butt or need a kick in the rear. These are the vital signs, the pulse of your business. For each process, pinpoint the metrics that will genuinely indicate its health and success. Is it the time it takes to fulfil an order? Customer satisfaction scores? Error rates? Define these KPIs clearly and make sure your team knows them like the back of their hand.

Step 3: Prioritize and Plan — The Triage System

Now, don't go gung-ho on me here. Not every process needs a full makeover STAT. Some are more urgent than others. It's like a triage system in an emergency room; you tackle the life-threatening stuff first. Which processes, when improved, would yield immediate benefits in efficiency, customer satisfaction, or revenue? Those are your VIPs—Very Important Processes. Create a roadmap, establish timelines, and assign responsibilities. Plan like you’ve never planned before!

Step 4: Implement Changes — The Rollout

Here's where the rubber meets the road. Slowly start rolling out your revamped processes. Do it in phases if needed. Maybe even run a pilot program for the most crucial changes to gauge their effectiveness before going full-scale. Monitor those KPIs closely. Are they meeting the benchmarks you set? Great. If not, don't sweat it; that's what step 5 is for.

Step 5: Iterate — The Fine Art of Tweaking

Perfection is a journey, not a destination. So, get ready to iterate. Collect feedback, not just from your team but from customers too. Keep an eye on those KPIs. Are you hitting your goals? Fantastic, but could you do better? Probably. Use this data to refine and improve continuously. Tweak, test, tweak some more. Turn this iteration into a habit, a company culture.

And there you have it. Five no-nonsense, actionable steps that could catapult your business processes from "meh" to "amazing!" Remember, in the competitive world of SMEs, standing still is moving backwards. So, keep evolving, keep optimizing, and most importantly—keep hustling! 🚀💡

Tools and Technologies to Aid Business Process Optimisation: The Gear You Need in Your SME Toolbox

Alright, let's get something straight. You wouldn't go into a boxing ring without gloves, right? The same logic applies to your business processes; you need the right tools for the job. These are not shiny gimmicks; these are your workhorses, the backbone of your operational success. Don't worry, I'm not here to pitch any brands but rather to tell you about categories of tech that will be your new best friends. Are you ready to become a tech-savvy entrepreneur? Let's do this!

Workflow Automation Software: The Magic Wand of Efficiency

Imagine you have a magic wand. Every wave eradicates a tedious, repetitive task that drains your team's energy. Sounds fantastic? This is pretty much what workflow automation software does. From auto-assigning leads to specific sales reps, to triggering automatic invoice sending when a project is marked as complete, these tools are the lifeblood of efficiency. They enable you to create workflows that once set up, run themselves like a well-oiled machine, freeing up time and mental space. If you want to level up your operational game, you can't afford to overlook this.

CRM Systems: Your Rolodex, Secretary, and Sales Coach Rolled Into One

Raise your hand if you're still tracking customer interactions on a messy Excel sheet or, God forbid, a paper notebook. It's time to step into the 21st century, folks. Customer Relationship Management (CRM) systems are far more than digital address books. They're multi-faceted platforms that help you manage leads, track customer interactions, set and measure sales targets, and even gauge customer satisfaction. Got an annoyed customer? Your CRM will tell you before they churn. Got a hot lead? Your CRM will help you roll out the red carpet for them. If customers are the heart of your business, then CRM systems are the rhythm that keeps that heart beating.

Accounting Software: Your In-House CFO (Minus the Six-Figure Salary)

Let's be honest; accounting isn't everyone's cup of tea. Yet, you can't ignore it without risking a complete financial meltdown. Enter accounting software: your personal CFO in a box. Whether you're issuing invoices, managing expenses, or grappling with tax compliance, a robust accounting software system can save you from hours of hair-pulling frustration. Plus, many of these tools offer real-time financial reporting, which means you can make data-driven decisions on the fly. Trust me, if you want to sleep well at night, knowing your finances are in order, this is a tool you don't want to skimp on.

So there you have it! Three categories of game-changing tools that are essentially the Swiss Army knife for any SME owner. These aren't just luxury items; they're necessities. They don't replace human ingenuity; they amplify it. So, gear up and let technology elevate your business processes to new heights. Because in the age of digital transformation, the best toolset isn't just an advantage; it's a requirement. 🛠️🚀

The Future of Business Process Optimisation for SMEs: Are You Ready for the Revolution?

Hey there, SME pioneers! Grab a seat and let’s jump into the future—a world that’s as exciting as it is unpredictable. If you think you've seen all there is in the realm of business process optimisation, brace yourselves, because you ain’t seen nothing yet. We're talking Artificial Intelligence, Machine Learning, and a host of innovations that are poised to redefine the rules of the game. Let's explore how you can saddle these wild stallions and race ahead in the business frontier.

AI and Machine Learning: The Avengers of Business Optimisation

If business process optimisation were a superhero team, AI and Machine Learning would be its Iron Man and Captain America. Imagine automating your customer service with chatbots so smart they can resolve issues or upsell products like a pro. Think of predictive analytics that forecast market trends with jaw-dropping accuracy, letting you stock just the right amount of inventory—no more, no less. We're talking about not just automating tasks but automating decisions. Yep, you heard it right. Your business can make intelligent decisions while you sip on that margarita during your well-deserved vacation.

Internet of Things (IoT): Your Spidey Senses for Business

Imagine sensors in your warehouse that can tell you exactly when to reorder stock or alert you if there's a temperature change that might affect product quality. That's what IoT can do—give you real-time insights and automated triggers that make your business more responsive than a cat on a hot tin roof. No more manual monitoring; your business is now a well-oiled machine that takes care of itself.

Blockchain: Your Business’ Ironclad Shield

Ever thought about how to make your business processes more transparent and secure? Enter Blockchain. From supply chain verification to smart contracts that execute themselves, this technology can fortify your business against fraud while making your operations more transparent than ever.

Skill Up or Get Left Behind

Alright, time for some real talk. These technologies may sound like the stuff of sci-fi, but they're closer than you think. And they're not just for the Googles and Amazons of the world. As an SME owner, you've got every reason and opportunity to jump on this high-speed train. But, it's also crucial to continuously upskill yourself and your team. Webinars, online courses, or even good old-fashioned books—choose your weapon and dive in.

In a Nutshell

The future is a playground of endless possibilities for those daring enough to venture. The key is to be prepared, be agile, and most importantly, never stop learning. Whether it’s AI, IoT, Blockchain, or the next big thing we haven't even heard of yet, staying ahead of the curve gives you the ability to adapt, evolve, and conquer. So gear up, SME warriors—the future awaits, and it looks dazzling. 🌟🚀

Conclusion: Your Battle Cry for a Better Tomorrow

Alright, champions of the small and medium-sized enterprise universe, let’s put a bow on this journey through the exhilarating landscape of business process optimisation. If you’ve been reading along, you know by now that this isn't some jargon-laced corporate fad—this is your golden ticket to operational nirvana!

Break Those Chains

First off, let's shatter that glass ceiling that says business process optimisation is only for the big league players. Toss that misconception out the window! You don’t need a Fortune 500 budget to make sweeping, effective changes. Remember, David beat Goliath with a simple sling and a well-aimed stone. You have your own set of tools—nimbleness, flexibility, and the personal touch—that many large enterprises can't replicate. Use them!

ROI: The Gift That Keeps on Giving

Still worried about the budget? Let’s talk ROI—Return on Investment. Picture this: automated invoicing cuts your accounting time in half, freeing you to focus on growth strategies. Or maybe a streamlined customer service process raises your NPS score, and suddenly you've got a torrent of positive reviews pulling in new business like a magnet. Each optimization is like planting a seed that keeps on yielding year after year.

Be the Tortoise, Not the Hare

You don't need to flip your operations overnight. Small, incremental changes can lead to revolutionary results. Start with one department or one process—optimize, measure, learn, and then scale. Before you know it, you'll be running a lean, mean, optimized machine of a business.

Assemble Your Avengers

You’re not in this alone. Your team is your greatest asset. Involve them in the transformation journey. Whether it’s brainstorming sessions or project implementations, their insights could be the hidden gems you've been searching for. And guess what, when everyone’s invested in optimization, the buy-in leads to better, faster results. Teamwork makes the dream work, right?

A World of Possibilities

In a landscape where tech and trends are evolving at warp speed, there’s something so empowering about holding the reins to your own destiny. So, don’t just aspire to keep up with the big corporations; aim to outwit, outplay, and outlast them. Business process optimisation isn’t just a strategy; it’s your SME’s manifesto for a more effective, profitable, and downright brilliant future.

So gear up, innovators and trailblazers—the path to operational excellence isn’t a pipe dream; it’s a well-marked highway, and you've got the best seat for this exhilarating ride. Rev those engines, because your long-term success isn’t just possible; it’s inevitable when you focus on business process optimisation. 🏆🔥