SwiftCase

Stratus Blog

Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.

All the Gear and No Idea?

Updated 19/08/2020 There are various forms of this kind of criticism levelled at novices in a particular field. Whether it’s music, photography, tech or sport there are particular participants who feel the need to spend big and conspicuously demonstrate their … Read More

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Photographic memory? Don’t mislead yourself into preventable errors

Updated 12/08/2020 As a teenager you are confronted by a number of archetypes, whether sporty/geeky/outsider in flavour they are usually based on some fictional aspirational quality: superhuman football dribbling, mathematical prowess or an impossibly handsome, brooding style. Part of teenage … Read More

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Rational behaviour emerging from irrational certainty?

Updated 05/08/2020 Whether you think you are rational or irrational, you’re right. Do you believe in the time-worn adage “The customer is always right” or “A fool and his money are soon separated.” How about “Birds of a feather flock … Read More

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Don’t be alarmed: Automation of our future work (and play)

Updated 29/07/2020 Every time you set an out of office notification on your email, or a reminder on your phone, you are engaging in ‘automation’. You are controlling a process whilst removing the necessity for human intervention. We have to … Read More

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Cargo Cults in Business

Updated 22/07/2020 Are you in a cult? Renowned scientist Richard Feynman outlined cargo cults in his book “Surely You’re Joking, Mr. Feynman!”. His intent was to lampoon the efforts of poor scientific practice: In the South Seas there is a … Read More

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Embracing Digitalisation and Meeting Metallica

Updated 15/07/2020 It’s 2004. MP3s are here, and Internet music piracy is an unstoppable juggernaut. A 13-year-old millennial (whose music taste was primarily dictated by what appeared on Saturday morning’s CD:UK) was about to have his ears awakened to a … Read More

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Less = More Productivity

Updated 08/07/2020 It’s easy to fall into the mindset of more equals better. After all, it feels great knowing you’ve been busy answering all your emails first thing in the morning… until you realise you’ve lost half your day. During … Read More

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5 Ways to Improve Your Email Signature

Updated 01/07/2020 Email is still the top communication tool used in business. As such, it’s important to get your marketing right when it comes to the basics – your email signature! First impressions count, and this is a piece of … Read More

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10 brilliant Windows 10 keyboard shortcuts to BOOST your productivity!

Updated 24/06/2020 If you work in an office, the chances are you work with a Windows machine in some form or another (unless you are one of those dastardly Mac users like myself). But did you know you can save … Read More

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Why now is the best time to start a business

Startups do very well during a recession. Because everyone is reducing outgoings, prices are lower, and startups can benefit from this situation to get a start with exceptionally low prices on the things they need for their company. Now is the time to start your own business. … Read More

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