SEO, or Search Engine Optimisation refers to the methods used to improvea website’s position in search results. Essentially, good SEO means ahigher ranking position, resulting in more visitors, and hopefully, morecustomers.
Mobile Optimisation
In recent years, mobile devices have overtaken desktops, in terms oftotal internet access. According tostatcounter.com, mobile currently consumes around50% of internet usage, when you include tablets, this is more like 55%. Leaving desktop access to lag behind at just under 45%. It’s clearmobile optimisation has never been more important, and Google has takennote of this. Since 2015, Google has been prioritising sites that aremobile friendly, effectively pushing websites to support both or fallbehind in the search results.
Mobile optimisation can easily be implemented to websites byimplementing what’s known as responsive design. A responsive web page will automatically re-adjust the pagecontent to an optimal size to suit the user’s screen size.
As a result, this allows for the optimum user experience, no matter whatdevice used.
Keywords
Keywords are words that help search providers determine what categorywebsites fall into, and are then checked against the words and phrasesentered by users making searches. Sites like Google use this in anattempt to display the most relevant websites for a specific search.
For instance, a keyword phrase, such as “pc keyboard” could meananything, from news about keyboards to keyboard repairs or shopping. However a keyword phrase such as, “buy wired pc keyboard” would relatespecifically to buying a wired keyboard.
There are a few simple ways keyword visibility can be improved onwebsites. Firstly, since keywords are taken from the actual pagecontents, making sure you have the following is vital:
- Meta description
- Page Title tag
- Page headers & Sub-headers
- Image alt tags
Second, is keyword density: how many times your keywords appear on apage. In essence, you shouldn’t have it so high, that it makes the pageunreadable, or too low, resulting keywords becoming irrelevant. It isrecommended to be between 2 and 3%.
Backlinks
Backlinks are links headed to your site from outside. They are one ofthe most significant factors in driving SEO. They show that other peopleor websites support the content; otherwise, they would not have made theeffort of linking it. This tells search engines that the content isprobably of value to a greater audience.
The simplest way to create backlinks is by having easily shareable webpages, such as blog articles that include links to share on socialmedia, and of course creating relevant, informative and entertainingcontent. The higher the quality of your content, more likely it is to beshared online.
Although backlinks are a powerful way of improving SEO, many websitesneglect this as it can be time-consuming to create content. Furthermore,search engines have developed ways to weed out spam and other tricksthat try to take advantage of search queries. So, there is no easy wayto cheat the system, and you’ll ultimately have to put the effortrequired into creating something of value to visitors.
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