Updated 16/06/2021
Get Loyal Customers – Sell A Movement. Not an incremental improvement.
Your unique selling point needs to be unique. The offer needs to be bold. There is no point in selling more of the same or a small incremental improvement. You need to find your tribe, the community that loves what you do. You need to know who they are, where they are and what will excite them. Then offer to change their life and deliver on the promise.