Comparison
HubSpot excels at marketing automation and sales CRM. SwiftCase is built for operations teams. Understanding the difference helps you choose the right tool.
Side-by-side comparison of SwiftCase and HubSpot for operations teams
| Feature | SwiftCase | HubSpot |
|---|---|---|
| Pricing & Licensing | ||
| Unlimited users included | Yes | No |
| No per-seat licensing | Yes | No |
| Predictable monthly cost | Yes | Contact limits |
| Starting price (full features) | £500/month | £702/month |
| Workflow & Automation | ||
| Visual workflow builder | Yes | Yes |
| Multi-stage case workflows | Yes | Limited |
| Conditional branching | Yes | Yes |
| SLA tracking & escalations | Yes | Limited |
| Custom automation actions | 60+ | Marketing-focused |
| Case Management | ||
| Dedicated case management | Yes | Tickets only |
| Custom case types | Yes | No |
| Case relationships | Yes | No |
| Flexible data model | 41 field types | Limited |
| Document & Communication | ||
| Document generation | Yes | Templates only |
| AI voice agents | Yes | No |
| AI chat agents | Yes | Chatbot |
| AI email processing | Yes | No |
| Support & Compliance | ||
| UK-based support | Yes | No |
| UK data centres | Yes | No |
| Cyber Essentials certified | Yes | No |
| GDPR compliant | Yes | Yes |
HubSpot features based on Professional tier pricing. Some features require Enterprise or add-ons.
Built for operations teams managing cases, claims, enquiries, and service delivery. Deep workflow automation and case tracking.
Designed primarily for marketing automation, lead nurturing, and sales pipeline. Service Hub is an add-on focused on customer support.
Flat fee plus usage. Add your whole team without per-seat costs. No contact limits.
Pricing scales with both user count and contact database size. Costs can escalate quickly as you grow.
60+ automation actions designed for case processing, document generation, approvals, and operational workflows.
Excellent for email sequences, lead scoring, and marketing workflows. Operational workflows require workarounds.
Purpose-built case management with custom types, multi-stage workflows, SLAs, relationships, and complete audit trails.
Service Hub provides ticketing for customer support. Not designed for complex case types like claims, legal matters, or operational cases.
41 field types including nested forms, calculated fields, and custom relationships. Build the data structure your operation needs.
Structured around contacts, companies, deals, and tickets. Custom objects available on Enterprise but limited flexibility.
Switchboard provides AI voice, chat, WhatsApp, SMS, and email agents that take real actions during conversations.
AI features focused on content creation, chatbots, and sales assistance. No operational AI agents.
For a 20-person operations team with 10,000 contacts
Annual cost: ~£30,000
Annual cost: ~£42,000+ (grows with contacts)
HubSpot pricing based on publicly available rates as of December 2025. Actual costs vary based on contact tiers and required hubs.
HubSpot is an excellent platform for marketing-led businesses. If inbound marketing, content strategy, and lead nurturing are central to your growth, HubSpot provides a comprehensive suite that few can match.
HubSpot excels when you need:
However, if your primary challenge is operational — managing complex cases, automating service delivery workflows, processing documents, or handling multi-party coordination — SwiftCase provides purpose-built tools without forcing operations into a marketing-centric model.
Book a discovery call to see if SwiftCase is the right fit for your team.
