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SwiftCase

Workflow automation for UK service businesses. Created in the UK.

A Livepoint Solution

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  1. Home
  2. Use Cases
  3. Contact Centre
  4. Omnichannel Routing
Contact Centre

OmnichannelRouting
Automation

Intelligently route voice, email, chat, and social interactions to the right agent based on skill, availability, and customer priority — all from a single workflow engine.

OmnichannelIntelligent Routing
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Contact Centre Solutions

Siloed channels create inconsistent customer experiences

When voice, email, webchat, and social media enquiries are handled in separate queues with different routing logic, customers experience wildly inconsistent wait times and often have to repeat themselves across channels. Supervisors lack a unified view of demand, making real-time staffing adjustments guesswork rather than data-driven decisions.

Channel silos

Each channel operates its own queue, meaning agents sit idle on one channel while another is overwhelmed.

Inconsistent SLAs

Without unified priority logic, high-value customers may wait longer on chat than they would on voice.

Context loss on channel switch

When a customer moves from webchat to phone, agents start from scratch because interaction history is not carried across.

Manual queue rebalancing

Supervisors must manually drag and drop agents between queues during spikes, wasting precious minutes.

How SwiftCase handles it

Purpose-built capabilities — not generic templates you have to work around.

Unified queue engine

All inbound interactions — voice, email, webchat, SMS, and social — enter a single prioritisation queue before being routed.

Skills-based routing rules

Define routing logic based on agent skill tags, language proficiency, customer segment, and real-time occupancy.

Real-time overflow triggers

Automatically redistribute interactions when queue thresholds are breached, without supervisor intervention.

Customer context pass-through

Carry CRM data, previous interaction summaries, and sentiment scores into the agent desktop on every handoff.

Live channel dashboard

Monitor wait times, abandon rates, and agent utilisation across every channel in a single wallboard view.

Expected outcomes

35%
Faster average speed of answer
Unified routing eliminates idle agents on quiet channels, drastically cutting wait times across the board.
20%
Reduction in repeat contacts
Context pass-through means customers no longer need to re-explain their issue after switching channels.
4x
Faster queue rebalancing
Automated overflow rules respond in seconds instead of the minutes it takes a supervisor to intervene manually.

How it works

01

Interaction arrives

An inbound voice call, email, webchat message, or social DM is captured and normalised into a universal interaction record.

02

Priority scoring

The system evaluates customer segment, enquiry type, SLA targets, and current wait times to assign a priority score.

03

Skill-matched routing

The interaction is offered to the best-fit available agent based on skill tags, language, and current occupancy.

04

Context delivery

The agent desktop is populated with the customer record, interaction history, and any previous case notes before the agent accepts.

05

Overflow & escalation

If no suitable agent is available within the SLA window, the interaction is automatically escalated or offered to a secondary skill group.

Related Contact Centre workflows

Agent Desktop Unification

Give agents a single screen to handle every channel the routing engine delivers.

Learn more

Escalation Management

Define what happens when routing cannot match an agent within SLA thresholds.

Learn more

Workforce Management

Align staffing schedules with the demand patterns the routing engine reveals.

Learn more

Free tools

Try these tools to assess and improve your operations.

Workflow Mapper

Map your processes visually and export a professional PDF.

Try free

Meeting Cost Calculator

See the true cost of your meetings and find savings.

Try free

BCP Builder

Generate a Business Continuity Plan tailored to your organisation.

Try free

Frequently asked questions

No. SwiftCase sits above your telephony or CCaaS platform as an orchestration layer, consuming events via API and applying your routing rules without replacing the underlying voice infrastructure.

Yes. Routing rules can reference any CRM field, including customer segment, lifetime value, contract tier, or bespoke priority flags you define.

Routing rules are configured in SwiftCase's no-code workflow builder and take effect immediately — no development sprint or vendor change request required.

SwiftCase does not handle the voice path itself, so Ofcom compliance remains with your telephony provider. Our routing logic respects persistent agent assignment and CLI presentation rules required by Ofcom guidelines.

Route every interaction intelligently

See how SwiftCase unifies your channels into a single routing engine. Book a demo tailored to your contact centre.

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Contact Centre Solutions